How to Turn eBayŽ
Browsers into Buyers: A Call to Action
by guest writer Janiece V. Smith
During my time as an eBayŽ consultant, people
have asked me many questions. Often, people ask questions that are
contrary to the success of their business, and it's my job to
redirect their thoughts in a more appropriate direction.
Consider the following question: "I have all of
my items listed and I'm not getting as many bids as I'd expected,
should I lower my pricing?"
I cringe when I hear this question, yet I
understand why people ask it. It's logical that, if something isn't
selling, it must be too expensive, right? Wrong!
There are several answers to this question, none
of which are to lower the price. Today, I'm going to address a key
factor that anyone can implement to increase their sales -- a call to
action in their item description.
What is a call to action?
A call to action is a very simple word or phrase
that tells your "browser" what they should do next. This may seem
obvious, but one of the biggest mistakes you can make as an eBay
seller is to sit back and "hope" that your browser will become a
It is important to put aside your need to be
subtle in your ads. Instead, come right out and tell your potential
customer what they should do next. You can use words or phrases such
as the following:
Bid Now and Save Money
Bid Now, Don't Miss Out on This Incredible Deal
Buy Now, Before the Price Gets Too High
Bid Now, Quantities Are Limited and Moving Fast
This Is a Hard-to-Find Item, Bid While It's
You get the idea. Your product may have a special
element, which will make this part easy. But, even if your product
isn't unique, you can still come up with an effective call to
Increase your sales immediately ...
Using a call to action is not something new and
it is more than just an idea. This method of selling has been
repeatedly tested over time. Experts report that you will increase
your sales by 80% simply by telling your browsers what to do next.
Remember, you also have the option of giving
potential customers more than one call to action. For example,
assume that you have an eBayŽ business selling collectible trains
and you get a visitor who is looking for one particular item. This
browser comes to one of your listings and sees that it isn't the one
they're seeking. Because your "buy now" call to action might not
work here, you've lost this person as a customer, right? Wrong
You have two things you can do at this point. The
first is pretty well known and practiced, which is to direct the
potential customer to a complete list of related items. Provide a
call to action, such as, "If this item isn't what you're looking
for, please click here (link to your entire list of auctions on
eBayŽ) to see all of my train-related listings."
The second, and my favorite, is to invite
potential customers to sign up for free information. Provide a call
to action, such as, "Click here to visit my About Me page and
discover how to receive free, weekly tips about buying collectible
trains on eBay without getting scammed." Collecting names of those
who are in the market for your type of product is absolutely
Janiece Smith is the author of one
of the Internet's top-selling eBooks teaching everyday people
how to make their own small fortune selling on eBayŽ.
BY THE WAY, if you haven't
read the story about John Reese and How He Made $38,450.27
PROFIT From *One* eBay Auction,
CLICK HERE to read his amazing story!
Find out what eBay doesn't want you to know ...
Š Janiece V. Smith - All Rights Reserved